• mHealth Insights

    “CEO Tim Cook says that the healthcare market’s potential could dwarf the smartphone market that accounts for some 65% of Apple’s $234 billion in annual revenues”

    Okay so we’ve heard Tim Cook’s enthusiasm for mHealth before (eg. , , etc) but I think this is very important because it means everyone in the mobile industry now knows that the market leader is having another transition just as it did with the launch of the iPhone (a device that had a potential market that we know completely dwarfed the huge revenues that the company had been generating from the iPod and iTunes markets).

    “The consumer electronics giant – which is rumored to be developing a stand-alone device to monitor heart rate, pulse, blood and sugar changes – has a significant advantage over medical device and drug manufacturers, Cook told FastCompany.com”

    To me this rumour is nonsensical and illustrates a fundamental misunderstanding of what how digital technologies converge (as  explains ). Why would Apple want to make a stand alone device that didn’t double as an iPhone 7/8/9 that society already wants to carry? Why wouldn’t Apple want to utilise every last drop of the market leading trust it has established in the iPhone brand to help differentiate it’s mHealth device from all the me-too rivals that will be hot on its tails as it starts generating $Billions in profits from this new and largely untapped $Trillion market?

    ““When you look at most of the solutions, whether it’s devices, or things coming up out of Big Pharma, first and foremost, they are done to get the reimbursement [from an insurance provider]. Not thinking about what helps the patient. So if you don’t care about reimbursement, which we have the privilege of doing, that may even make the smartphone market look small,” he told the website”

    It stuns me that so many VC backed disruptive ‘digital health’ startups think the objective is to prioritise the needs of insurers when it’s .

    PS. eg. .

    ““We’ve gotten into the health arena and we started looking at wellness, that took us to pulling a string to thinking about research, pulling that string a little further took us to some patient-care stuff, and that pulled a string that’s taking us into some other stuff,” he “

    I think this is a great example of the potential for markets to open up when you take a outsider approach to them. .Posted on by

    MASSDevice Apple CEO mHealth

    .

    mHealth Insights

    “CEO Tim Cook says that the healthcare market’s potential could dwarf the smartphone market that accounts for some 65% of Apple’s $234 billion in annual revenues”

    Okay so we’ve heard Tim Cook’s enthusiasm for mHealth before (eg. , , etc) but I think this is very important because it means everyone in the mobile industry now knows that the market leader is having another transition just as it did with the launch of the iPhone (a device that had a potential market that we know completely dwarfed the huge revenues that the company had been generating from the iPod and iTunes markets).

    “The consumer electronics giant – which is rumored to be developing a stand-alone device to monitor heart rate, pulse, blood and sugar changes – has a significant advantage over medical device and drug manufacturers, Cook told FastCompany.com”

    To me this rumour is nonsensical and illustrates a fundamental misunderstanding of what how digital technologies converge (as  explains ). Why would Apple want to make a stand alone device that didn’t double as an iPhone 7/8/9 that society already wants to carry? Why wouldn’t Apple want to utilise every last drop of the market leading trust it has established in the iPhone brand to help differentiate it’s mHealth device from all the me-too rivals that will be hot on its tails as it starts generating $Billions in profits from this new and largely untapped $Trillion market?

    ““When you look at most of the solutions, whether it’s devices, or things coming up out of Big Pharma, first and foremost, they are done to get the reimbursement [from an insurance provider]. Not thinking about what helps the patient. So if you don’t care about reimbursement, which we have the privilege of doing, that may even make the smartphone market look small,” he told the website”

    It stuns me that so many VC backed disruptive ‘digital health’ startups think the objective is to prioritise the needs of insurers when it’s .

    PS. eg. .

    ““We’ve gotten into the health arena and we started looking at wellness, that took us to pulling a string to thinking about research, pulling that string a little further took us to some patient-care stuff, and that pulled a string that’s taking us into some other stuff,” he “

    I think this is a great example of the potential for markets to open up when you take a outsider approach to them. .

     
     

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